On May 2nd 2016, Y Chhe Group, one of the leading construction materials suppliers in Cambodia, unveiled its new corporate logo. The new logo is a part of the company’s strategic rebranding initiative.
By blending the company’s previous color, the new logo maintains the essence of the company’s humble roots, while the new shade of blue signifies a positive change for the company. The arrow symbols in light blue are tactfully incorporated in the letters “Y” and “E,” signifying endless growth with the company’s clients, partners, employees, and families. The new slogan “Building Tomorrow With You” further cement the idea that the company is committed to building the future of Cambodia.
“The new logo represents a change in direction for the company. It better communicates what the company stands for today, and what we aspire to achieve in the future” said Okhna Te Y Chhe, Chairman of the company. “We’ve kept certain elements to reflect the history of our company, while also bringing new elements to highlight our objectives on sustainability, and contribution to the growth of our nation.”
About Y Chhe Group
Founded as a family retail construction and building materials store in Phnom Penh in 1986, Y Chhe was incorporated in 2012 and has since expanded into a leading construction materials supplier in Cambodia. Our construction and building materials have been contributed to many real estate and property projects in Cambodia including hotels, office and retail buildings, condominium, shopping centers and borey.
At Y Chhe, we're a people-orientated company; our business is not only providing the best for our customers but also our employees. We strive to be the benchmark for business standards in Cambodia, and spearhead the introduction of innovation and sustainability in our market.